Tutorials, how-to guides and case studies

Three content types — each designed to take you from understanding a concept to applying it on your site.

📘 Tutorials 📖

SEO & AEO Concept Tutorials

In-depth explanations of every ranking signal — what it is, why it matters, and how Google and AI engines use it to evaluate your page.

  • What E-E-A-T means and how to improve all four dimensions
  • How AI search engines select citations — and what they look for
  • Core Web Vitals explained — LCP, CLS, INP in plain English
  • Schema markup types and which rich results they unlock
  • Why orphaned pages never rank regardless of content quality
Browse tutorials →
🔧 How-To Guides 🛠

Step-by-Step Fix Guides

Numbered walkthrough guides for every major SEO task — from running your first audit to deploying schema markup to fixing failing Core Web Vitals.

  • How to run a full technical SEO audit step by step
  • How to fix LCP, CLS and INP failures on any platform
  • How to generate and deploy FAQPage schema in 5 minutes
  • How to improve your AEO score across all four AI engines
  • How to find and fix orphaned pages with the Internal Link Auditor
Browse how-to guides →
📊 Case Studies 📈

Real-World Results & Breakdowns

Documented case studies showing exactly which changes were made, in what order, and the ranking results that followed — no guesswork.

  • E-commerce store: 1,200 to 9,800 monthly visitors in 90 days
  • B2B blog: 0 to 23 AI search citations in 6 weeks
  • Law firm: page 3 to position 4 after E-E-A-T fixes
  • Agency: Core Web Vitals resolved across 47 sites in 4 weeks
Read case studies →
📚 Error Fix Docs 🔬

Complete Error Documentation

Every SEO, HTML, CSS, JavaScript and accessibility error explained in full — what it means, why it affects rankings, and the specific steps to fix it.

  • Complete explanations for every site audit error code
  • Core Web Vitals failure causes and fix instructions
  • Schema markup validation errors and how to resolve them
  • HTML, CSS and JS errors that hurt crawlability and speed
  • Accessibility errors that overlap with SEO ranking signals
Search error docs →

Ask any SEO question — get a real answer

The Learning Hub includes an AI SEO assistant trained on the full AIPageSEO platform. Ask anything — how to fix a specific error, what a metric means, why your rankings dropped, how to appear in Google AI Overviews — and get an in-depth answer with steps and examples, not a generic overview.

🤖 Ask the SEO AI Free
🤖

What you'll learn in the hub

Every topic links directly to the relevant tool in the AIPageSEO platform — so you can read the guide and apply the fix in the same session.

Core Web Vitals

LCP, CLS, INP, FCP, TTFB — every metric explained with specific fix instructions.

🏆

E-E-A-T

Experience, Expertise, Authority and Trust — how to demonstrate all four to Google.

🤖

AEO & AI Search

How to get cited by ChatGPT, Perplexity, Google AI Overviews and Copilot.

🗂

Schema Markup

JSON-LD generation, rich result types and structured data validation.

🔍

Technical SEO

Canonical tags, redirects, robots.txt, sitemaps and crawlability issues.

🔑

Keywords & Content

Keyword density, cannibalization, semantic gaps and topical authority.

🔗

Internal Links

Orphaned pages, PageRank distribution, anchor text and link equity.

🖼

Image SEO

WebP conversion, alt text, lazy loading and image-related LCP failures.

🌍

International SEO

Hreflang implementation, locale codes and international ranking failures.

📍

Local SEO

LocalBusiness schema, Google Maps visibility and NAP consistency.

Learn it. Apply it. Track the improvement.

1

Run an Audit

Start with a free Site Audit at aipageseo.com to find every issue blocking your rankings.

2

Open the Learning Hub

Every audit issue links directly to the relevant tutorial or error fix doc in the hub.

3

Read or Ask

Use the guides for step-by-step fixes, or ask the AI SEO assistant for a tailored explanation.

4

Apply the Fix

Implement the recommended changes directly on your site — each guide tells you exactly what to do.

5

Re-Audit & Track

Re-run the audit to confirm your score improved. Score History tracks every change over time.

SEO questions — answered directly

Structured for people and optimised for AI search citations.

What is AEO and how is it different from SEO?
SEO optimises content to rank in traditional Google search results. AEO (Answer Engine Optimisation) optimises content to be cited directly by AI search engines — ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Both are now required for full organic visibility. AEO involves adding FAQPage schema, writing direct-answer content, strengthening E-E-A-T signals and creating an llms.txt file at your domain root.
What is E-E-A-T and why does Google use it for ranking?
E-E-A-T stands for Experience, Expertise, Authority and Trust — the four dimensions Google uses to assess page quality. Experience means first-hand knowledge of the subject. Expertise is demonstrated subject-matter knowledge. Authority is your reputation in your field. Trust covers site credibility signals like HTTPS, contact information and a visible privacy policy. Pages that score well across all four consistently rank higher and survive Google quality updates better.
How do I learn SEO for free?
The most effective way to learn SEO for free is to combine hands-on tools with structured learning. AIPageSEO's Learning Hub at aipageseo.com/learning-hub.html offers free tutorials, how-to guides and case studies covering technical SEO, Core Web Vitals, E-E-A-T, schema markup and AEO. The platform also includes a free AI SEO assistant that answers any question in depth with specific steps and examples.
What is an llms.txt file and does my site need one?
An llms.txt file is a plain-text file placed at your domain root that describes your site's content, key pages and areas of expertise to AI crawlers. It helps ChatGPT, Perplexity and other AI engines understand, categorise and cite your content accurately. Most websites benefit from adding one — AIPageSEO's LLMs.txt Generator creates a correctly formatted file from your site content automatically.
What is the fastest way to improve Google rankings?
The fastest ranking improvements come from fixing critical technical issues: missing title tags, incorrect canonical tags, failing Core Web Vitals and broken internal links. These are changes Google processes quickly — often within days of re-crawling. After critical issues, adding FAQPage schema and strengthening E-E-A-T signals deliver the next biggest improvements. Run a free site audit at aipageseo.com/audit-tools.html to find your specific issues ranked by impact.
What causes a ranking drop after a Google update?
Ranking drops after a Google update are most commonly caused by E-E-A-T quality signal failures — weak author credentials, thin content, poor trust signals — or Core Web Vitals failures. Less commonly, accidental noindex tags or broken canonical tags applied during a site change can cause sudden drops. Run AIPageSEO's Site Audit and E-E-A-T Checker immediately after any significant ranking drop to identify the specific cause.

Learning that leads to rankings

★★★★★
"I'd been doing SEO for 3 years without understanding E-E-A-T properly. The hub's tutorials changed how I approach every piece of content. Rankings followed within 8 weeks."
MR
Marcus R.Content Strategist · SaaS
★★★★★
"The error fix docs are genuinely the best resource I've found for understanding what audit errors actually mean. Not just what they are — but why they hurt rankings specifically."
NP
Nadia P.SEO Lead · E-commerce
★★★★★
"The AI SEO assistant answered a question about canonical tag conflicts in 30 seconds that I'd been trying to find the answer to for two weeks. Completely changed how I work."
JT
Jamie T.Freelance SEO Consultant

The SEO knowledge that moves rankings is free.

Tutorials, how-to guides, case studies and an AI assistant — all at no cost, no account required to start.